Frontline Display case Study

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Frontline Display International Ltd

Client Testimonial

"Summit's approach is informal, practical and unique. We have seen many training companies provide 'training' but only Summit has delivered on their promise to focus on achieving real business results... absolutely outstanding"

Neil Russell-Bates - Managing Director Frontline Display International Ltd

Issues

An international design agency with many blue-chip clients needed to generate more quality appointments with new prospects to win more sales. For the last four years they had used a telemarketing agency to make appointments but this was costly in terms of financial investment and inconsistent terms of results achieved.

Solution

Summit took time to learn about the clients business, unique selling points and target prospects. We then designed a highly interactive, practical and challenging event that developed not only telephone skills, but more importantly, the most productive behavioral patterns and influencing techniques that maximise the possibility of generating a qualified appointment.

We included 'guerrilla marketing' approaches such as:

• Slashing marketing costs
• Getting past the 'gatekeeper'
• Generating free publicity for your company
• Maximising the impact of your web site
• Subtle influencing skills to get to 'Yes'
• Generating high quality referrals from prospects
• Getting permission to keep in touch with your prospect
• Outside the box thinking to generate appointments

Outcomes

• A greatly improved capability to generate qualified appointments
• Significant cost savings on appointment setting (no agency involvement)
• Enhanced in-house capability
• A structured, flexible approach to telephone based marketing
• More appointments that could generate profitable contracts

Call Summit today on 0845 052 3701 to find out how your company can benefit from our unique training programmes.